© Mercedes-Benz Grand Prix Ltd. / ebm-papst

Mission: Setting bench­marks

Mercedes-AMG Petronas Motor­sport and ebm-papst: two orga­ni­za­tions that set stan­dards in their fields. Here we show what they have in common.


Inno­va­tion lies in the genes

Every new product we develop has to be econom­i­cally and ecolog­i­cally supe­rior to its prede­cessor.
Gerhard Sturm

This prin­ciple of company founder Gerhard Sturm is still followed by the engi­neers at ebm-papst today and is embodied in its Green­Tech philos­ophy: econom­ical, ecolog­ical, inno­v­a­tive.


The love of inventing never dies.
Carl F. Benz

The best or nothing!
Gottlieb Daimler

Nobody embodies the philos­ophy of the Daimler founding fathers better than the engi­neers at Mercedes-AMG Petronas Motor­sport. To stay ahead in the hotly contested Formula 1 inno­va­tion race, they always push the enve­lope with their designs.

How world cham­pions work

ebm-papst always strives to be Number 1 in its markets. This will to win has made the fan specialist a world­wide tech­nology leader. Its success is based on team­work, a passion for tech­nology, and an inte­grated and sustain­able approach.


The goal for Mercedes-AMG Petronas Motor­sport is always to win the FIA Formula One World Cham­pi­onship – for Drivers and for Construc­tors. Enthu­si­astic engi­neers work constantly to make the racing cars faster and more effi­cient, refining every detail until the results are just right.

It can always be better

Not only do fans have to get more and more powerful, they also have to become quieter and more effi­cient. New product lines are sharply focused on these char­ac­ter­is­tics, as demon­strated by the devel­op­ment of Axial fans in the size 800


For several years now, speed alone has no longer been deci­sive in Formula 1. The cars have to satisfy strict requirements.However, the engi­neers of Mercedes-AMG Petronas Motor­sport still manage to increase the power of the car year by year.

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