© Mercedes-Benz Grand Prix Ltd. / ebm-papst

Mission: Setting bench­marks

Mercedes-AMG Petronas Motor­sport and ebm-papst: two orga­ni­za­tions that set stan­dards in their fields. Here we show what they have in common.

Inno­va­tion lies in the genes

Every new product we develop has to be econom­i­cally and ecolog­i­cally supe­rior to its prede­cessor.
Gerhard Sturm

This prin­ciple of company founder Gerhard Sturm is still followed by the engi­neers at ebm-papst today and is embodied in its Green­Tech philos­ophy: econom­ical, ecolog­ical, inno­v­a­tive.

The love of inventing never dies.
Carl F. Benz

The best or nothing!
Gottlieb Daimler

Nobody embodies the philos­ophy of the Daimler founding fathers better than the engi­neers at Mercedes-AMG Petronas Motor­sport. To stay ahead in the hotly contested Formula 1 inno­va­tion race, they always push the enve­lope with their designs.

How world cham­pions work

ebm-papst always strives to be Number 1 in its markets. This will to win has made the fan specialist a world­wide tech­nology leader. Its success is based on team­work, a passion for tech­nology, and an inte­grated and sustain­able approach.

The goal for Mercedes-AMG Petronas Motor­sport is always to win the FIA Formula One World Cham­pi­onship – for Drivers and for Construc­tors. Enthu­si­astic engi­neers work constantly to make the racing cars faster and more effi­cient, refining every detail until the results are just right.

It can always be better

2004: AC tech­nology S series; 29&nbsp% overall effi­ciency

2006: EC tech­nology S series; 35&nbsp% overall effi­ciency

2008: EC tech­nology HyBlade; 35&nbsp% overall effi­ciency

2012: EC tech­nology with AxiTop; 45&nbsp% overall effi­ciency; -7,2&nbspdB(A)

2016: EC tech­nology AxiBlade; 54&nbsp% overall effi­ciency; -8&nbspdB(A)

Not only do fans have to get more and more powerful, they also have to become quieter and more effi­cient. New product lines are sharply focused on these char­ac­ter­is­tics, as demon­strated by the devel­op­ment of Axial fans in the size 800

For several years now, speed alone has no longer been deci­sive in Formula 1. The cars have to satisfy strict requirements.However, the engi­neers of Mercedes-AMG Petronas Motor­sport still manage to increase the power of the car year by year.

Mercedes F1 W05 Hybrid (season 2014): up to 850 hp (© Mercedes-Benz Grand Prix Ltd.)

Mercedes F1 W06 Hybrid (season 2015): up to 900 hp (© Mercedes-Benz Grand Prix Ltd.)

Mercedes F1 W07 Hybrid (season 2016): up to 950 hp (© Mercedes-Benz Grand Prix Ltd.)

Mercedes AMG F1 W08 EQ Power+ (season 2017): up to 1,000 hp (© Mercedes-Benz Grand Prix Ltd.)

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