{"id":13562,"date":"2019-07-09T12:42:30","date_gmt":"2019-07-09T10:42:30","guid":{"rendered":"https:\/\/mag.ebmpapst.com\/en\/?p=13562"},"modified":"2026-02-24T14:27:46","modified_gmt":"2026-02-24T13:27:46","slug":"customized-success","status":"publish","type":"post","link":"https:\/\/mag.ebmpapst.com\/en\/formula1\/customized-success_13562\/","title":{"rendered":"Customized Success"},"content":{"rendered":"

On one weekend, Lewis Hamilton and Valt\u00adteri Bottas steered their racing cars through the narrow alley\u00adways of Monaco, and two weeks later the Formula OneTM<\/sup> drivers were barreling down the high-speed track in Montreal, Canada. No wonder that the Mercedes-AMG Petronas Motor\u00adsport team has to completely re-tune its cars for every race. Andrew Shovlin, Track\u00adside Engi\u00adneering Director at Mercedes-AMG Petronas Motor\u00adsport explained: \u201eThere are almost never two races where the car doesn\u2019t have some update for either perfor\u00admance or a reli\u00ada\u00adbility modi\u00adfi\u00adca\u00adtion. The main changes on the perfor\u00admance side are aero\u00addy\u00adnamic.\u201d<\/p>\n

And at ebm-papst, we don\u2019t go by the book when offering customer solu\u00adtions either. Instead, they are adjusted to the customer\u2019s require\u00adments and some parts may even require custom devel\u00adop\u00adment. \u201cSome customers require indi\u00advidual aero\u00addy\u00adnamic compo\u00adnents or cable lengths, and others have special require\u00adments for controls and data eval\u00adu\u00ada\u00adtion. And there are still other customers who want oper\u00adating reli\u00ada\u00adbility up to very high or down to very low temper\u00ada\u00adtures,\u201d said David Kehler, Director Market Segment Indus\u00adtrial Venti\u00adlation Tech\u00adnology at ebm-papst.<\/p>\n

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On one weekend, Lewis Hamilton and Valt\u00adteri Bottas steered their racing cars through the narrow alley\u00adways of Monaco ... (Photo | Wolf\u00adgang Wilhelm for Daimler AG)<\/p><\/div>\n

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... and two weeks later the Formula OneTM<\/sup> drivers were barreling down the high-speed track in Montreal, Canada. (Photo | Mercedes-Benz Grand Prix Ltd.)<\/p><\/div>\n<\/div>\n

Know-how is what counts<\/h2>\n

At ebm-papst, the focus is on personal customer consul\u00adta\u00adtion. \u201cOur world\u00adwide colleagues have a compre\u00adhen\u00adsive under\u00adstanding of how our customers\u2019 appli\u00adca\u00adtions func\u00adtion,\u201d added Kehler. \u201cThat is why close coop\u00ader\u00ada\u00adtion is the basis for finding the ideal solu\u00adtion for each customer. In addi\u00adtion to the right product, we can often offer customers early infor\u00adma\u00adtion on how to effi\u00adciently struc\u00adture the overall device.\u201d<\/p>\n

Along\u00adside human know-how, ebm-papst relies on the FanScout soft\u00adware<\/a> it devel\u00adoped to aid in the selec\u00adtion of the right fan. The selec\u00adtion soft\u00adware is based on exten\u00adsive datasets compiled by ebm-papst itself. Using them as a basis makes it easier for customers to find the ideal fan \u2013 a user friendly, data-driven approach.<\/p>\n

The FanScout soft\u00adware makes it easier for customers to find the ideal fan.<\/p><\/div><\/div>\n

Data-driven deci\u00adsions<\/h2>\n

Data are also extremely impor\u00adtant for the Formula OneTM<\/sup> team. They help the racing cars adapt to different race\u00adtracks and drive constant further devel\u00adop\u00adment. As Andrew Shovlin reported: \u201eThe car is devel\u00adoped in simu\u00adla\u00adtion, be it computer models like the driver simu\u00adlator or CFD analysis to under\u00adstand aero dynamic devel\u00adop\u00adment direc\u00adtion. Making sure that those simu\u00adla\u00adtions corre\u00adlate to reality is there\u00adfore a vital part of making the correct devel\u00adop\u00adment deci\u00adsions.\u201d The process is also so deci\u00adsive because Formula OneTM<\/sup> teams only have a limited number of test days on which they can collect data about the cars\u2019 behavior on the race\u00adtrack.<\/p>\n

Faster to the ideal solu\u00adtion<\/h2>\n

For ebm-papst customers as well, time is often a deci\u00adsive factor. To be in a posi\u00adtion to offer customized solu\u00adtions, the company has devel\u00adoped various modular systems. One example is the modular system for drives with diam\u00ade\u00adters of 42 mm (ECI-42). It contains motors, drives, elec\u00adtronics, brakes and sensors. They can be quickly config\u00adured to meet specific customer require\u00adments and shipped. The short delivery time is impor\u00adtant for the devel\u00adopers who work for ebm-papst\u2019s customers: They want to quickly have a product so they can continue their work. It increases the like\u00adli\u00adhood that ulti\u00admately, customers will use ebm-papst prod\u00aducts.<\/p>\n

\u201cAdap\u00adta\u00adtion and prod\u00aducts devel\u00adoped to meet customer-specific require\u00adments are one of the keys to our success.\u201d<\/p>\n

David Kehler, Director Market Segment Indus\u00adtrial Venti\u00adlation Tech\u00adnology at ebm-papst<\/cite><\/p><\/blockquote>\n

Mercedes-AMG Petronas Motor\u00adsport would not win any races with a poorly adapted racing car: the perfect balance between high speed and down\u00adforce for each indi\u00advidual race\u00adtrack is too impor\u00adtant. And with stan\u00addard prod\u00aducts alone, ebm-papst would not be able to satisfy diverse customer require\u00adments. As David Kehler said in summary: \u201cThere is no one-size-fits-all approach. Our customers and their prod\u00aducts are simply too diverse. That is why adap\u00adta\u00adtion and prod\u00aducts devel\u00adoped to meet customer-specific require\u00adments are one of the keys to our success.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

On one weekend, Lewis Hamilton and Valt\u00adteri Bottas steered their racing cars through the narrow alley\u00adways of Monaco, and two weeks later the Formula OneTM drivers were barreling down the high-speed track in Montreal, Canada. No wonder that the Mercedes-AMG Petronas Motor\u00adsport team has to completely re-tune its cars for every race. Andrew Shovlin, Track\u00adside [\u2026]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[96],"tags":[],"class_list":["post-13562","post","type-post","status-publish","format-standard","hentry","category-formula1"],"acf":[],"_links":{"self":[{"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/posts\/13562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/comments?post=13562"}],"version-history":[{"count":10,"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/posts\/13562\/revisions"}],"predecessor-version":[{"id":22598,"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/posts\/13562\/revisions\/22598"}],"wp:attachment":[{"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/media?parent=13562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/categories?post=13562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mag.ebmpapst.com\/en\/wp-json\/wp\/v2\/tags?post=13562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}