What adjustments have you made in the past year?
We’ve reorganized our research and development with a clear focus on strengthening customer-specific applications. That’s a very important step for ebm-papst. We’re also making sure our products are ready for digitalization and the Internet of Things; we want to offer our customers an uncomplicated way to integrate them in their digital solutions as quickly as possible. And we’re constantly working to make our products even more efficient.
What exactly are your aims in application development?
One very important point is being able to supply customers with samples for their tests much more quickly. The second point is that we’ve made application development into a separate department. That makes it possible to focus much better on customer requirements. Third, we now have Dr. Roland Keber, who is responsible for these activities worldwide. So now international customers have a single partner for development issues.
We’re making sure our products are ready for digitalization and the Internet of Things; we want to offer our customers an uncomplicated way to integrate them in their digital solutions as quickly as possible.
Digitalization is a big deal. What does it mean for ebm-papst?
First, it means that we equip our products with interfaces and functionality that enable them to communicate with our customers’ digital solutions. In a second step, that means we provide our customers with a digital infrastructure. For example, small air conditioner manufacturers can not only buy a fan from us that communicates with their electronics, they can also access the data from that fan through the Internet. And they can program services and provide them to their customers via our servers. They get a full-service package from us. And at our neo start-up, we’re working to provide high-utility data. The first solutions are already in the starting blocks.
Products from ebm-papst are already highly efficient. How can they be made even more efficient?
For one thing, there are the possibilities offered by digitalization. With even more precise control, we can make our products even more efficient to use. That’s one of our aims with GreenIntelligence. Our research is also strongly focused on aerodynamics. We use state-of-the-art simulation methods that enable much more efficient solutions. And there’s also still potential for our drives. Optimized production technologies provide an efficiency boost for the motors and electronics in particular.