Before the upcoming event, there is still plenty to do before the first visitors arrive. But then, from one second to the next, it suddenly gets dark and quiet: Power outage! The event is in danger if the technicians are unable to restart the power supply quickly. That’s the task that visitors to the new ebm-papst escape room must complete. During the game, there are all sorts of puzzles and tasks that will help make the electricity flow again. At the same time, visitors learn a lot about ebm-papst and its featured products.
Carina Richter and Annika Kapp from Global Marketing at ebm-papst had the idea of providing useful information to visitors and potential customers at trade fairs and events in this playful manner. Richter explains: “The escape room is a new way of communicating knowledge. We can let people experience our products by giving them the opportunity to get to know and use them in the course of the game. That sticks with them.” And, as Annika Kapp notes, they have fun: “The shared understanding, the solving of the puzzles as a team is simply cool, and when the tasks are completed, that leaves people with a great feeling. That’s exactly what we want our players to achieve.”
Finding solutions together
Escape rooms are a kind of game where a small group of players is shut into one or more rooms and has to complete a tricky task to get out. To complete the task, they have to find clues, follow traces and solve puzzles.
Working with an escape room specialist, Richter and Kapp have developed a two-part concept, as Richter explains: “There are two 20-minute sections of the game, which build upon one another. In the first part, the focus is mainly on image topics and the presentation of our company. If you want to experience more, you can play the full version and explore two more rooms. Depending on the focal point, products such as the AxiEco, the new RadiPac, RadiCal in a scroll housing, the SIMATIC Micro-Drive servo drive system and FanCheck are integrated into the game.
A great experience for everyone
In order to allow as many customers as possible to play, Richter and Kapp relied on a special highlight and quickly packed the escape room on a flatbed truck. Thanks to this mobile solution, the escape room can be used anywhere in Europe. In May 2021, ebm-papst sales employees were allowed to search for clues. Other employees were then also able to log in to play. The response was consistently positive, says Richter: “Everybody was enthusiastic. The puzzles are even a challenge for our colleagues. In the next step, we will invite customers to get to know our company in this very special way.”
Leave a comment