A calculated strategy for diversity

Thomas Borst on revenue growth and construction projects


Dear reader, This issue of our customer magazine impressively shows the wide range of applications in which ebm-papst products are used – from the ValueShelter protective container, with its combination of safety and air-conditioning technology to a heat pump dryer and a tranquil spa. Is this wide diversity an end in itself or is it just coincidence? The answer is neither. This is the result of a calculated strategy, as a wide diversification gives us stable ground on which to stand.

For you as a customer, this creates two main benefits. Firstly, you know you can put your trust in us as a reliable partner and supplier for the long term. Secondly, this wide range of applications creates a huge store of experience that we can call upon in your projects. We can take technology that has proven itself in one market and use it effectively for our customers in others. Last year, this successful technology transfer led to us being chosen by Formula 1 team MERCEDES AMG PETRONAS to support and advise them on energy efficiency.

All our customers benefit from our knowledge in this area. Working together, we are constantly striving to improve. This will be reflected in our product range in 2015. You can also look forward to new aerodynamically optimised solutions, such as new wheel impeller technologies for ventilation and air conditioning that allow for even greater energy savings.

When our company was born, founder Gerhard Sturm made it one of the business’ principles that every new product should be more efficient and more environmentally friendly than its predecessor. This model for success has continued to bear fruit to this day. Even at the ripe old age of 80, the company founder still makes sure that we stay true to this principle. I hope you enjoy reading this edition!

Thomas Borst
Managing Director Sales and Marketing ebm-papst Group

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